A Different Approach to Marketing
Organizations have unique structures. And, each structure needs a different marketing mix, based on goals and resources available.
Category: Communication
Why Doesn’t Anyone Share my Posts?
A client once expressed frustration that no one was sharing her social media posts about her new business. But, she didn’t share either.
The Right Image for the Right Place
This is the Wrong Image for this Place It’s the wrong image for the Facebook Preview. The photo doesn’t attract attention. It’s stuffy. And, it doesn’t support the idea of a domain name. The text flattened into the image isn’t much help either. It’s the wrong image for this post …
Google Trends: First Math, then Reality
Measuring the effectiveness of each time expensive task helps you put future efforts in the right direction.
When Form Submission Leaves People Hanging
You got what you wanted. They filled out your form. But, you may have gotten something you don’t know about … an uncomfortable viewer.
What Is This Page About?
Look at your Page from the Viewer Side Have you ever been invited to Like a Facebook Page, but you couldn’t figure out what the page was about without doing a lot of hunting around? This is a common issue with both social media and websites. What do viewers do? …
Are the Articles and Reviews True?
Many people rely on review sites, such as Yelp. The problem is wondering whether those reviews reflect a true experience with the business.
Does your Organization Have a Designated Master Data Source?
As an organization grows and adds new people, data management becomes a growing task. Every interaction with clients, potential clients, vendors, agencies, etc. has the potential of touching multiple people. Even if it only touches one person, there it is unreasonable to expect that person to keep every interaction in …
Managing the Look and Feel of your Image Captions
Why Bother with Image Captions Images on your website are business assets because they are communication tools that take some time and $$$ investment. Often business owners don’t realize how far an image can go on the web. That image you put on your website could be picked up by …
Website Images: Using your Banner Slider for Communication
There should not be anything on your website that is not there for a purpose.