A Different Approach to Marketing
Organizations have unique structures. And, each structure needs a different marketing mix, based on goals and resources available.
Category: Social Media & SEO
Why Doesn’t Anyone Share my Posts?
A client once expressed frustration that no one was sharing her social media posts about her new business. But, she didn’t share either.
The Right Image for the Right Place
This is the Wrong Image for this Place It’s the wrong image for the Facebook Preview. The photo doesn’t attract attention. It’s stuffy. And, it doesn’t support the idea of a domain name. The text flattened into the image isn’t much help either. It’s the wrong image for this post …
Google Trends: First Math, then Reality
Measuring the effectiveness of each time expensive task helps you put future efforts in the right direction.
Strategic Use of Meta Title Tags, Page Titles and Permalinks
Meta Tags, Page Titles and Permalinks: they aren’t the same. Their jobs have subtle differences.
A Little JavaScript Project: A Photo Slider
A Little JavaScript Project: A Photo Slider The following are lessons posted on Facebook, using a W3Schools project: 4/27/20: A Little JavaScript Lesson: Scope is More than Mouthwash When we used the code from the W3Schools slider, we noticed one odd thing: the dots for each photo were on the …
The Little Hidden Treasure File Called .htaccess
The .htaccess file contains lines of code called server directives. What a Web Server Does The pages of your website are stored on your web host, waiting for shipping to a viewer’s computer. The web servers in your hosting plan put together your web pages, package them up and ship …
Are the Articles and Reviews True?
Many people rely on review sites, such as Yelp. The problem is wondering whether those reviews reflect a true experience with the business.
How Do I Get Google Analytics and Google Search Console?
How Do I See the Google Analytics Stats? Previous Post on this topic: How to tell whether your site has Google Analytics. A problem that frequently comes up is when the code for Google Analytics already exists on a site, but no one knows which Google Account it’s tied to. …
Managing the Look and Feel of your Image Captions
Why Bother with Image Captions Images on your website are business assets because they are communication tools that take some time and $$$ investment. Often business owners don’t realize how far an image can go on the web. That image you put on your website could be picked up by …