Are the Articles and Reviews True?
Many people rely on review sites, such as Yelp. The problem is wondering whether those reviews reflect a true experience with the business.
How Do I Get Google Analytics and Google Search Console?
How Do I See the Google Analytics Stats? Previous Post on this topic: How to tell whether your site has Google Analytics. A problem that frequently comes up is when the code for Google Analytics already exists on a site, but no one knows which Google Account it’s tied to. …
Managing the Look and Feel of your Image Captions
Managing the Look and Feel of your Image Captions Why Bother with Image Captions Images on your website are business assets because they are communication tools that take some time and $$$ investment. Often business owners don’t realize how far an image can go on the web. That image you …
Tracking your Site and Tracking your Traffic
There is a difference between how Google sees your site and what happens once viewers reach your site. That is why Google provides you two tools: Google Analytics and Google Search Console (formerly Google Webmaster Tools.)
Who Set Up the Google Analytics Account?
Who Set Up the Google Analytics Account? It is very important to take special care, when setting up Google Analytics and Google Search Console, that these tools are in a Google account that future employees will have access to. It’s a common situation for me to find out that an …
When Google Search Console Helps You Find a Hacked Site
3 times, a check of Google Search Console helped me figure out that a site was hacked.
What Good is Text if no one Reads it … Besides Google?
Google will give me credit for changing the content on my slider. But the words are not easy for a human to notice or read.
Companies That Use LinkedIn for Cold Calls
Companies That Use LinkedIn for Cold Calls The following are my response to companies who abuse LinkedIn by using sales people to connect with me, only to send me a sales message. Do your Homework First Cold calling without checking the companies you are contacting is just plain lazy. For …
Before you buy: Analyze Those Yelp Reviews
SOCIAL MEDIA
In my analysis of Hertz Downtown Portland, of 64 reviews from 2015 forward, 13 were positive. Were these real or fake? Looking at the stats, there are very few reviews with 2 – 4 stars. They are either in the 1 star or 5 star range. That in itself is suspicious. Were there people who just happened in at a good moment, or were they paid for their reviews?