Google Trends: First Math, then Reality
Measuring the effectiveness of each time expensive task helps you put future efforts in the right direction.
Category: Search Engine Optimization
Strategic Use of Meta Title Tags, Page Titles and Permalinks
Meta Tags, Page Titles and Permalinks: they aren’t the same. Their jobs have subtle differences. One-size-fits-all works, but like clothes this strategy is more easy for the manufacturer than easy on the eye. What Are Title Tags, Page Titles and Permalinks? Where are Title Tags, Page Titles and Permalinks? The …
A Little JavaScript Project: A Photo Slider
A Little JavaScript Project: A Photo Slider The following are lessons posted on Facebook, using a W3Schools project: 4/27/20: A Little JavaScript Lesson: Scope is More than Mouthwash When we used the code from the W3Schools slider, we noticed one odd thing: the dots for each photo were on the …
How Do I Get Google Analytics and Google Search Console?
How Do I See the Google Analytics Stats? Previous Post on this topic: How to tell whether your site has Google Analytics. A problem that frequently comes up is when the code for Google Analytics already exists on a site, but no one knows which Google Account it’s tied to. …
Managing the Look and Feel of your Image Captions
Why Bother with Image Captions Images on your website are business assets because they are communication tools that take some time and $$$ investment. Often business owners don’t realize how far an image can go on the web. That image you put on your website could be picked up by …
Tracking your Site and Tracking your Traffic
There is a difference between how Google sees your site and what happens once viewers reach your site. That is why Google provides you two tools: Google Analytics and Google Search Console (formerly Google Webmaster Tools.)
How to Lose a Domain Name
Registering a new domain name has a very low cost, compared to the cost of maintaining your site. But, that low yearly cost masks the true value of your domain name.
Who Set Up the Google Analytics Account?
It is very important to take special care, when setting up Google Analytics and Google Search Console, that these tools are in a Google account that future employees will have access to. It’s a common situation for me to find out that an organization’s Google Analytics is in the owner’s …
What Good is Text if no one Reads it … Besides Google?
Google will give me credit for changing the content on my slider. But the words are not easy for a human to notice or read.