Have you ever been invited to Like a Facebook Page, but you couldn’t figure out what the page was about without doing a lot of hunting around? This is a common issue with both social media and websites. What do you do? Unless you have a specific reason to be there, like it’s your best friend’s page, you hit the back button!
Looking at the issue from the other side, is your social media or website easy to understand at the first glance? If you take a quick look at your page, what message pops out? If someone else takes a quick look at your page, what message pops out?