THE NIT-PICKY TASK OF CHOOSING YOUR BANNER AND HOME PAGE IMAGES
… especially when your business activities are difficult to photograph.
My first banner test failed in a big way. The photo had two major components I needed: a variety of people and computers. But the photo was too tall and it really didn’t say anything.
Some businesses are easy to illustrate with an image. For a restaurant, you can take photos of the restaurant, or photos of the food. But web development, like many other services, isn’t so easy to describe in a photo.
What iconic images could I use?
– Small business people
– Images of client websites
– Abstract images
I tell my clients that it’s important for their images to communicate something specific. So, instead of first focusing on the search for an image, I need to define what my message is. I think that the message I would like to communicate is that no matter what your business is, you should take some time to understand the function of a website.
I can find quite a few images that, individually, are clear representations of small businesses. But how to do that with one image? I tried the image shown below, but it’s just too busy. And, there is no clean message.
But, how to get the message across about learning to understand your website? Will I have to do that with text?