Using Comparison Words Without a Comparison
Words like fast, most-efficient, cheapest, most luxurious, etc, are all comparisons, but they have left off what they are comparing too. They cannot be pointed out as a lie because they don’t say anything.
Words like fast, most-efficient, cheapest, most luxurious, etc, are all comparisons, but they have left off what they are comparing too. They cannot be pointed out as a lie because they don’t say anything.
Google will give me credit for changing the content on my slider. But the words are not easy for a human to notice or read.
UNTANGLING THE ERROR MESSAGES FROM PEOPLE AND MACHINES In general, the person who tells you something is wrong with your website is your friend. But, sometimes it opens up a bigger can of worms! Yesterday, such a friend emailed me asking if I was in the middle of fixing my …
… especially when your business activities are difficult to photograph. When I decided to go with the website design of having a banner image, first banner image I chose failed in a big way. I chose a photo that had the two major components I needed: a variety of people …
It’s easy for miscommunication and different understandings to cause quite a lot of confusion. I experienced that this morning.