Using Comparison Words Without a Comparison
Words like fast, most-efficient, cheapest, most luxurious, etc, are all comparisons, but they have left off what they are comparing too. They cannot be pointed out as a lie because they don’t say anything.
Category: Communication
What Good is Text if no one Reads it … Besides Google?
Google will give me credit for changing the content on my slider. But the words are not easy for a human to notice or read.
Untangling the Error Messages from People and Machines
In general, the person who tells you something is wrong with your website is your friend. But, sometimes it opens up a bigger can of worms! Yesterday, such a friend emailed me asking if I was in the middle of fixing my hacked website. I believe they wanted to link …
The Nit-Picky Task of Choosing your Banner and Home Page Images
… especially when your business activities are difficult to photograph. When I decided to go with the website design of having a banner image, first banner image I chose failed in a big way. I chose a photo that had the two major components I needed: a variety of people …
When Different Understandings Cause Confusion
It’s easy for miscommunication and different understandings to cause quite a lot of confusion. I experienced that this morning.