What’s Wrong with this Home Page?
- There is a “hero” image as a banner.
- The topic images are smaller than the hero image
Not so Good
- The meaning of the hero photo is explained, but the words are not obvious or easy to read.
- The topic images have many styles.
Why Does Making Images Work Together Matter?
The big picture and the individual picture. The big picture of your home page is the cohesiveness of the design and the color. One of the job of the big picture is to make it easy to use the all the individual pictures and page elements. No matter how well the original theme is designed, a website owner can break the cohesiveness and communication value of a home page by adding images, that each carry a message, but that look like they were randomly selected from the shoebox full of photos.
Website viewers need to understand the main theme of a website when the home page first loads. Generally, eye will first land on a “hero” image, if there is one. So, there needs to be an image that communicates the overall message of the site. But, when a site has too many images, especially if they are of equal size, the images cause confusion, instead of being helpful. Sometimes the scope of a website is too broad for one image to communicate fully. Other times, a topic, such as technical services need to use images to narrowly define services.
Services and Software Are Harder to Explain with Image
One example is Montana Webmaster. I don’t fix printers. I don’t install networks, but I have to know something about web servers. I don’t do photography or graphic art, but I have to work with both. I have received requests to do all these services. Somehow, I need the images on my home page to illustrate the services I am qualified to provide. But, throwing all these images on the page won’t help much because of the image noise.
In the process of trying out a new theme for MontanaWebmaster.com, I found myself with an image explosion. The combination of the banner slider and the 4 images below it are just too noisy to pick out a focal point.
So, I will try for photos in the second row to be more towards gray scale. Experimentation will let me know how close to black and white I have to get.