Do You Share Only Cute Posts?
A client once expressed frustration that no one was sharing her posts about her new business. The truth was that she didn’t share the posts from other businesses either. What she missed is that it’s not about her. It’s about the person doing the sharing.
Another truth is that people need a reason to share. Some people will share for goodness sake. Some people will share for information sake. Others will only share if it’s cute or funny or titillating. In the long run, a post that is heavy on “me” will often not be shared.