Shipping Case Study: Large, Bulky Products
Setting up or updating e-commerce, often triggers the need to reconsider shipping processes. And, your shipping strategy needs to adapt …
Category: Business Topics
Don’t Let Inventory and Shipping Decisions Crash your Website Project
Shipping decisions are made by the website owner or management. The developer can only present the options.
Technology Tangles: Avoiding Ongoing Charges
In Business School, we learned that ongoing charges are more expensive than one time charges. From a cost perspective, the software version of expensive is SaaS (software as a service) … good for the developer, not so good for the buyer.
Managing the Look and Feel of your Image Captions
Why Bother with Image Captions Images on your website are business assets because they are communication tools that take some time and $$$ investment. Often business owners don’t realize how far an image can go on the web. That image you put on your website could be picked up by …
Website Images: Using your Banner Slider for Communication
There should not be anything on your website that is not there for a purpose.
How to Lose a Domain Name
Registering a new domain name has a very low cost, compared to the cost of maintaining your site. But, that low yearly cost masks the true value of your domain name.
Branding Should Grow and Change with your Business
Branding Should Grow and Change with your Business It all started with The Computer Gal because people had so much trouble spelling my last name. And, they would say, “You know, that computer gal.” I thought about “Computer Girl”, but “girl” has too much porn association. And, it had nothing …
How Much Work Does It Take to Make It Easy for your Viewers?
Answer: A lot of work. Here is an example When I was first building this site, I threw up a Recent Posts widget in the right sidebar. It has bugged me ever since. As noted in the screenshot, the article topic is a social media topic, but the first article …
Using Comparison Words Without a Comparison in Marketing
Words like fast, most-efficient, cheapest, most luxurious, etc, are all comparisons, but they have left off what they are comparing too. They cannot be pointed out as a lie because they don’t say anything.
What Good is Text if no one Reads it … Besides Google?
Google will give me credit for changing the content on my slider. But the words are not easy for a human to notice or read.