In Business School, we learned that ongoing charges are more expensive than one time charges. From a cost perspective, the software version of expensive is SaaS (software as a service) … good for the developer, not so good for the buyer.
Managing the Look and Feel of your Image Captions Why Bother with Image Captions Images on your website are business assets because they are communication tools that take some time and $$$ investment. Often business owners don’t realize how far an image can go on the web. That image you …
Focus and Delivery: Using your Banner Slider Effectively There should not be anything on your website that is not there for a purpose. The fact that a theme gives you a slider or the fact that you can add a slider plugin is not good enough reason to have one. …
How to Lose your Domain Name Over the years, I have generally been called to help 4 – 6 organizations that had “lost” their domain names every year. Each case was such a tragedy. And, each loss could have been avoided with a little knowledge on the part of the …
Branding Should Grow and Change with your Business It all started with The Computer Gal because people had so much trouble spelling my last name. And, they would say, “You know, that computer gal.” I thought about “Computer Girl”, but “girl” has too much porn association. And, it had nothing …
How Much Work Does It Take to Make It Easy for your Viewers? Answer: A lot of work. Here is an example When I was first building this site, I threw up a Recent Posts widget in the right sidebar. It has bugged me ever since. As noted in the …
Words like fast, most-efficient, cheapest, most luxurious, etc, are all comparisons, but they have left off what they are comparing too. They cannot be pointed out as a lie because they don’t say anything.
Google will give me credit for changing the content on my slider. But the words are not easy for a human to notice or read.
How to “work smarter, not harder” lies in controlling the work flow. It is also an important software issue.
Often a client will come to me with reams of changes they want on their website. It’s my job to take a step back and prioritize. I also suggest that my clients look at the tasks as one piece of a continuous cycle of improvement because consistent work over a period of time shows commitment to the site
